Hello.

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I’m a Sydney-born, Seattle-based visual & motion designer, design leader, and hype man who approaches creativity as an ongoing practice of refinement and optimization. Rather than chasing singular “big ideas,” I focus on the aggregation of marginal gains: small, deliberate improvements that compound into meaningful impact. This means every design decision is tied to purpose: efficiency, cost, usability, and aesthetics.

Across industries, from professional sport to tech start-ups to Fortune 100s, I’ve built campaigns, systems, and teams that are pragmatic in execution yet rooted in craft. My design philosophy is simple: creativity is not an act of decoration, but a disciplined process of aligning human needs, business objectives, and cultural energy into outcomes that last.