Hello.
I’m a Sydney-born, Seattle-based visual & motion designer, design leader, and hype man who approaches creativity as an ongoing practice of refinement and optimization. Rather than chasing singular “big ideas,” I focus on the aggregation of marginal gains: small, deliberate improvements that compound into meaningful impact. This means every design decision is tied to purpose: efficiency, cost, usability, and aesthetics.
Across industries, from professional sport to tech start-ups to Fortune 100s, I’ve built campaigns, systems, and teams that are pragmatic in execution yet rooted in craft. My design philosophy is simple: creativity is not an act of decoration, but a disciplined process of aligning human needs, business objectives, and cultural energy into outcomes that last.
Enough talk. Here’s the work.
I work fluently across the Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator, InDesign, Audition), Figma, and generative AI toolkits, with additional depth in motion design/animation, videography, photography, web design, and performance marketing.
Beyond execution, I’ve led design teams and scaled creative operations, creating systems that save time, reduce costs, elevate output, and evolve brands.
My design approach is grounded in values: answering the right questions first, optimizing for efficiency, holding a craftsperson’s mindset, and always designing for humans. I believe good design isn’t a trade-off between form and function; it’s both at once, built to be useful, engaging, and to last.
