My time at Convoy can be defined as a return to the craft of design. I worked on a range of product launches, account-based marketing, long & short-form content, website & UI design, internal communications, and performance marketing support. I helped develop our motion and audio brand guidelines, introduced new brand design patterns, created product launch videos, filmed and photographed campaign launch collateral, and started implementing Generative AI imagery into our presentation decks and communications.
Just-In-Time Product Launch
I was the lead designer on our Just-In-Time service launch, responsible for storyboarding, animation, voiceover direction, visual design, print media design, and delivery of all creative assets required for this campaign.
Convoy Moonshot Branding
Moonshot is Convoy’s annual hackathon event. For 2023, a key focus was Generative AI. I developed, pitched, and implemented utilizing tools like Midjourney, Adobe Firefly, and Dall-E to create a diverse and engaging range of creative assets.
Feedback from our c-suite deemed this campaign “the best Moonshot branding yet”.
Extending The Brand
Part of my focus at Convoy revolved around developing Convoy’s motion and audio brand guidelines. I also brought in new patterns for our brand asset library. This work was fundamental in up-leveling our motion graphics, developing custom-loading animations for our app, and reducing team discussion on brand identity.
